Stop guessing your next career move. Get clear on the role you want — so everything else gets easier.
The Focus Role Formula helps you confidently discover and choose the right role for
yourself so you can make a smooth, successful transition into a new career.
The Focus Role Formula
So you apply everywhere, rewrite your resume constantly, and stay busy without making progress.
This course fixes that.
The Focus Role Formula helps you:
- Identify 3–5 realistic pivot roles that fit you
- Evaluate them using a clear, simple framework
- Confidently choose one focus role to move forward with momentum
No fluff. No guessing. Just clarity.
You're ready to change careers...
"This is a great course for those still trying to gain clarity about what roles to go after. The workbook aspect really forces you (in a good way) to uncover your areas of strength and preferences, which is a crucial step in deciding on your next role. It's very thorough, which made me confident that I was going to get a well-informed result. I already had a bit of an idea of what I wanted to do outside the classroom, and the FRF confirmed! Leaving the classroom is really scary, so having a product like this helps eliminate some of that second-guessing and self-doubt that we face as transitioning teachers. Thank you!"
alyson
"The Focus Role Formula was phenomenal. I struggled for years with the question "What do you want to be when you grow up?" and ended up falling into teaching, rather than choosing it. This course helped me identify my strengths, weaknesses, what I like in a job, what I don't, etc. It's hard work and requires deep introspection but the higher the quality of work you put into it, the more you will get out of it. It has helped me focus on roles that I will thrive in. I loved the networking tips that are an essential part of the program. After months of feeling like I was spinning my wheels, I finally feel like I have focus. I have hope now!"
serenity
"As an educator, transitioning out of the field can not only be disheartening but also overwhelming. Many of us have dreamed about being educators since we were children, but the current field has brought us many challenges. We always hear, "teachers do it all" but it feels like there's not much help out there for how to painlessly transition into a new opportunity. Prior to completing this course, I was burnt out, looking for my next "break" from school and questioning on if I would be able to make the shift. I can't express how EMPOWERING this course truly is. I am so thankful I stumbled along this resource. I am feeling so much better about transitioning from the classroom!"
marie
"The Focus Role Formula was exactly what I needed! When people ask me what role I want to transition to, my answer is always "I'm not sure" because I really wasn't sure what I wanted to pivot to. Now I am so sure! The options that were narrowed down for me all made me smile because I knew I'd be happy in any of them! I'm looking forward to making a more tailored resume for these focused roles!"
amanda
What past students are saying about the course
Instant access for just $37
Frequently Asked Questions
Who should purchase this course?
If you know you want a new career, but you have no idea what's out there or how to figure that out...this course is for you.
Maybe you already joined LinkedIn and you've become totally overwhelmed by your options, conflicting advice, people selling you career coaching...this course is for you.
If you want to leave your current job, the very first thing you need is a focus role. When you don't have one, it's darn near impossible to build a resume, LinkedIn profile, or apply for jobs because when you're chasing everything, you're chasing nothing.
Visualize yourself as an arrow and your focus role as the bullseye target. Until you have a target, you won't know where to point the arrow.
This course helps you figure that out.
What exactly do I get once I purchase?
- The Focus Finder Method and 5 Qualifying Questions Framework
- Short video lessons (most <7 min) that let you watch, take an action, and move to the next step.
- The Career Clarity Self-Assessment Workbook
- AI lessons and prompts to get 3-5 custom role recommendations in minutes instead of weeks
- LinkedIn Connection + DM Scripts and coaching on how to connect without ever paying for LinkedIn Premium/InMail
- The Roadmap for Success once you've picked your focus role
and a few other bonuses and goodies waiting for you inside…
Why is this course $37?
The foundation of a successful pivot is feeling confident and clear about what you're pursuing.
Without a focus role, you're an arrow aimed at nothing.
Once you have a focus role, you can research it and use that research to build a resume and LinkedIn profile that won't require constant revisions.
Plus, you'll know how to talk about things your target role (and recruiters/hiring managers) are looking for to confirm you're a good candidate for an interview.
I believe good information should be accessible. This course costs $37* because you have some skin in the game by having to purchase it, yet it doesn't create a multi-hundred dollar barrier to entry for most pivoters.
*During my beta run of this course, the average price suggested by my participants was $59. I'd like to wow you with a great deal, so I'm ignoring them and keeping it at $37 :)
How long does it take to complete the course?
Most members complete The Focus Role Formula and choose their focus role in a weekend (2 days), but you can complete the course on whatever timeline works best for you.
You'll have access to the course indefinitely.
I don't know you. Why should I listen to you?
Beyond that, I also know what I'm talking about because I've sat in every seat of the job search process:
- 2x career pivoter: I've changed careers from Retail to Recruiting to Tech Sales.
- Award-winning Recruiting Industry leader: I've led international teams of recruiters and account managers supporting clients across IT, Automotive, and Healthcare industries. I've prepared over 7K candidates for interviews and met with over 2.5K hiring managers to understand job postings and get candidate feedback during my time in recruiting.
- Hiring Manager at Amazon: I've conducted over 150 Amazon Loops (interviews) and have received recognition for my speed and quality of hires when growing my own Sales team from 3 to 12.
- Career Pivot Coach: I started my career consulting firm 8 years ago and have since helped more than 3K pivoters with career clarity, job search strategy, resumes, and interview preparation.
Do you guarantee I'll get results?
If you do the work, you'll absolutely be able to find your focus role for your pivot AND have a clear outline of your next steps to navigate the rest of your pivot.
Remember, you also get the Happiness Guarantee when you purchase. If you buy this course and hate it (which you won't), just message me within the first 7 days and I'll give you a full refund. Really.
What do members do *after* they finish the Focus Role Formula?
And please - don't work on your resume before you have a focus role.
As a member of The Focus Role Formula, you'll receive an offer to join my Resume Blueprint course at a fraction of the regular price. The Resume Blueprint teaches you how to research job postings to understand what your focus role is looking for (see why the focus role matters?). Then it teaches you how to build your resume in a step-by-step fashion.
Much like the Focus Role Formula, the Resume Blueprint uses the 'watch a video, take an action, move on' approach so that when you finish the course, you've finished your resume.
I also include a video to help you update your LinkedIn profile so all of your job search assets are complete at the end of the course.
Most people finish the Blueprint in a weekend.
If you don't use my Resume Blueprint course, that's ok. Just make sure you heavily vet anyone you pay money to for resume services, k? There's a lot of scammy resume people out there.
